I fear that may not be the kind of inspiration they were going for.

[taste_is_sweet]

Look! The U.S. Democratic party has a new symbol!



I gather this is meant to show stuff like a dynamic directness of spirit; noble, forthright and forward-thinking, lack of obfuscation etc. etc. etc. And it's entirely possible that this is indeed what it does, for most people. Some people, anyway. Like the Democratic party members who approved it.

Unfortunately, I think they might have missed the target--excuse the pun. I'm certain I'm not the only one who was instantly reminded of all kinds of things that have little or nothing to do with Democrats:




The U.S. Target stores...


Actual targets...



Air Force Roundels...


Alchemy symbols...


European traffic signs...


Stargates...


And, most unfortunately, this.



None of which would actually inspire me to vote Democrat if I wasn't going to do it already. I mean, seriously--it's a blue circle with a 'D' in it. There's simplicity, and then there's, well, blue circles with 'D's in them. That's not a logo, that's something you doodle on a notepad while you're on the phone.

Of course, the new slogan is even worse: Change that Matters. As if there could be any other kind of change. As if anything here has really changed at all.

Not that I'm feeling cynical at the moment or anything, but it seems to me that the new Democratic party symbol is a little too much like the party itself right now. Not terribly impressive, and ultimately meaningless.

Comments

[niamh-sage.livejournal.com]

They need to get a designer in. Those blues are totally wrong for what they're hoping to get across. That looks like a logo on a contraceptive box!

[taste-is-sweet.livejournal.com]

I agree! I would never have associated it with the Democratic party here if I hadn't already found it out. What were they thinking? Half my FList could do better than that!

[brockulfsen.livejournal.com]

I see it.

Barry Obama in a powder blue leotard with that logo on the chest as...

(D)ialogue Man

No matter how right he is, no matter how just his course, he will engage in dialogue with any opponent granting concessions until consensus is achieved, or indistinguishable from (D)efeat.

My cynicism is showing.

BTW, Australia also has a chain called Target, part of the Coles conglomerate.

[taste-is-sweet.livejournal.com]

We used to have Coles in Canada! Until it was taken over by a gigantic chain. I wonder if that's the same Target, then?

I'm totally with you on your cynicism. So far it seems that all the Democrats do is talk. And I'm almost certain that Obama will lose the next election, too. Probably to Sara Palin.

[brockulfsen.livejournal.com]

Coles was the flagshir mega chain here. At one point held about 40% of chainstore retail. Target, Kmart and a dozen or so other chains were aspects of the same beast.

Woolworths was the other big chain, similar share.

Both Australian companies.

[natsuko1978.livejournal.com]

Maybe it's the fact I used to be a teacher... but that looks like a GRADE to me. I used to write the grade on the top of a paper and then put a nice big circle round it.

And... well... in this country, "D" is usually a failing grade. Even when it isn't, it's not exactly good, now, is it?
:(

Mind you the Conservative rebranding was just as bad. They replaced a flaming (blue) torch with a cartoon tree (in green and brown which aren't the party colours). *sigh* Sack the spin doctors. All of them. In all parties.

[taste-is-sweet.livejournal.com]

I was also thinking of the failing grade, alas.

A tree! How lovely! And completely contrary to their environmental policies!